Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing, and accessories. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market.
Diesel is a fashion industry legend and has always remained both outside and ahead of trends. Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading companies like its partnership with Marcolin to develop eyewear.
Edgy and chic, Diesel brings urban fashion to the suburbs. With styles just enough outside the box to let wearers feel like individuals without standing too much out from the crowd, Diesel is the perfect frame of choice for the modern man or woman who wants to go with the flow while still making a statement.