Old is new again with Smith Optics, serving eyeglass wearers since 1965. Paying homage to the decade that made them a staple of American eyewear, Smith Optics’ current line of frames updates their own classic 60s styling to bring today’s consumer something retro but now. Lightweight yet durable, Smith is the frame of choice for the modern suburban adventurer not afraid of wearing their individuality on their face.
In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam, and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60’s, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table.
Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding.